Volkswagen
COLLATERAL RE-BRANDING // BROCHURE, DEALER, DIGITAL
The main focus of the project was to wrench the automaker out of a downward trend. We were brought in to design and create all new collateral, showroom creative, dealer websites and some video aspects. We redefined what the brochure could be, and right there, the fun began. There are few things finer than having free reign and the space to immerse yourself into a new client, especially one with such history.
We delved into research, concepts, sketches, strategic methods, direction and the production of what makes each model, and how each one demonstrates unique individuality. We delivered on an extraordinarily tight deadline and budget and were rewarded with a thoroughly awed client and dealer base. Best outcome ever – consumers completely responded to all our efforts.
