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The Legging Bureau.
BRANDING // COMPLETE MARKETING AND COMMUNICATIONS CAMPAIGN
The legging market is a saturated one, with more than a couple of huge competitors . The thing is, the giant players are all doing the same thing, not unlike many other products, the marketing is shockingly similar.
Our approach took an about face with an entirely different direction from the rest of the field. We went for smart and unusual, with the result being this brand created a !00% increase in their digital marketing, and measurable results in a massive word of mouth campaign.
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